For Hulu’s Soup to Nuts project, I led the creative direction and execution from start to finish. Working directly with Hulu, I collaborated on shaping the overall design language, locking in the look and feel of both elements and characters to align with brand standards. I assembled and directed a small team to support production, guiding them through story beats, style choices, and animation polish. As Editor and Motion Designer, I personally crafted the pacing, designed and animated key visuals, and built smooth, engaging transitions that gave the explainer energy and clarity. The final piece blended character-driven storytelling with sleek motion design, delivering a visually dynamic video that translated Hulu’s script into an accessible, entertaining, and brand-consistent narrative.