While at VaynerMedia, I led the production of highlight-driven ad spots for NBA and NHL teams featured on Bally Sports+. I reviewed extensive league footage to curate impactful game moments, then edited them into dynamic highlight reels tailored for regional markets. Beyond editing, I animated team logos, designed custom motion elements, and curated music selections to amplify energy and fan engagement. I also delivered multiple format variations for different platforms, ensuring each market received polished, engaging content that resonated with local audiences.